Social & Digital Strategy Manager - Music

If you love music and all things social media, look no further! 

Join our Music Media Network team in Salzburg, Austria as Social & Digital Strategy Manager and turn your passion into your profession.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• In this role, you'll drive and optimize Red Bull's global music initiatives across social media and digital channels by leading strategy, enhancing distribution, and providing market insights using analytics to boost performance on platforms like YouTube, Instagram, TikTok, Facebook, and Twitch.

• In this role, you'll amplify Red Bull's music initiatives across social media platforms and digital channels by identifying, testing, and implementing the most effective distribution, activation, and optimization plans. Leading the global social media channel operation and strategy, you'll develop innovative ways to boost results in line with our global marketing vision. By staying ahead of social trends within and beyond the music industry, you'll uncover exciting opportunities for program growth and expansion.

• With a data-driven approach, you’ll understand the audience and their behaviour. You’ll work closely with the analytics teams to translate insights into practical guidelines. Strategically, you’ll translate the learnings from release plans into long-term strategies and educational resources and providing regular updates on audience development.

• Your role will involve establishing a strong collaboration with Red Bull markets, considering and understanding their local needs. A key responsibility will be evaluating local strategies to boost best practice sharing and identify optimization potentials. By being in close touch with the markets, suitable music activations will be elevated for global release. Providing insightful guidance on social and digital plans related to music initiatives, you'll empower markets around the world. By building and rolling out impactful tools, you'll drive improved results on both national and regional levels.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 5+ years of experience delivering social media channel strategies across various platforms. This should include the pillars that deliver a channel’s success, such as content delivery, community management, and channel optimization.
• Knowledge of the popular music landscape and experience working with it. Familiarity with Red Bull’s key genre targets and a passion for them.
• Excellent knowledge of social media and digital media (SEO, optimization, analytics, etc.).
• Ability to present insights and guidance in a concise and meaningful way.
• Strong attention to detail, outstanding priority-setting abilities, fluency in English; additional languages are a plus.
• Team-player and self-starter mentality with the ability to communicate efficiently and reliably in a multilingual, multicultural environment.

• Travel 10-20%