Join adidas Europe and shape the future! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Amsterdam, Warsaw, Athens, Milan, Manchester and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey. At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

Purpose & Overall Relevance for the Organisation:

adidas Outdoor is the young, innovative and sustainable outdoor brand that’s disrupting the outdoor industry for good. The Territory Manager Outdoor will drive profitable and sustainable market share growth within assigned territory, accounts and categories while promoting and representing the image of adidas Outdoor in the cluster.

Key Responsibilities:

Territory Management

Understand account competitors and marketplace; utilize assessment, knowledge, and a brand management focus to adjust and drive sales through the account portfolio
Be the Outdoor ambassador, actively participate in retailer, outdoor activity events and manage the account portfolio in the assigned territory
Implement the customer and range segmentation and identify “must win” accounts for brand, categories and product franchises/tentpoles

Territory Account Management

Establish professional and personal relationships to the relevant key decision makers and buyers of the accounts in territory as a prerequisite to making the adidas Group the ‘preferred supplier’
Support and where needed to represent the territory accounts internally as an ‘expert’ towards all functions and vice versa and help manage all interfaces
Support the Director Sales/ Senior Manager Sales in the development of account strategies, formalizing them in Strategic Account Plans and get these signed off by the Senior Director Sales
Collaborate with Global and Local Marketing and Sales to create seasonal GTM plans that include Brand and SMU programs as well as their activation
Monitor sell-out and the order book continuously to ensure reliable and cost efficient supply for the account as well as to identify and capture selling opportunities to the account
Support negotiation and enforcement of adidas Group trade terms and placement of key marketing stories

Territory Activation

Proactively develop and execute creative grassroots activities in alignment with Retail Activation Team with accounts to positively enhance brand image and increase demand with customers and consumers translating into sales growth
Training of store staff of accounts in assigned territory with focus on establishing adidas Outdoor as the young, sustainable and innovative Outdoor brand
Actively engage key customers and customer communities in adidas Outdoor events like Infinite Trails, Innsbruck Alpine Trail Run, Walser Trail Run, Crankworx IBK, etc.

Territory Controlling

Measure progress on own KPIs and report to all superiors along MIS guidelines (KAM standard reports);
Monitor and report on customers and competitors activities and propose/initiate/take actions;
Support in making realistic plans and forecasts on customer performance;
Ensure customer compliance with agreements;

Authorities:

N/A

Key Relationships:

Global: Outdoor BU, adidas GTM, Global Product Marketing, Account Marketing, Sales Development Region EMEA
Market: Customer Service, GTM, Operations, Planning, Controlling, Business Development

Requisite Education and Experience /

Good communication, negotiation and presentation skills
Good business acumen
Fluency in English & German is essential
Advanced knowledge of the MS Office package, with a focus on Excel and PowerPoint
Teamplayer
A strong understanding of retail sales practices and the ability to lay out practical and logical assortment plans based on retail space, inventory turn, and sell through.
General knowledge of Outdoor trends, color, and the consistently changing retail environment
Ability to travel

Minimum Qualifications:

Bachelor/Master degree;
Minimum of 5 years of sales and/or GTM experience
Exposure: sports, sales, marketing in outdoor

Territory Manager Outdoor Europe (m/f/d)