About the role

As a Content Marketing Specialist you are a key member of Cropsters marketing team and work with marketing leadership customers and other stakeholders both inside and outside the company. Your goal is to craft compelling and engaging content to build the Cropster brand building upon the companys reputation as a leader in specialty coffee to expand and cultivate and nurture our lead prospect and customer bases across our products.

The preferred locations for this role are Innsbruck or Vienna we have offices in both locations but are also open to discussing remote work.

What youll do

Conceptualize write and edit articles blog posts press releases webinars podcasts videos etc. for use in campaigns across different channels.
Develop relevant content based on research outreach and a thorough understanding of our products buyers and user personas.
Proactively and creatively explore new ways or formats to deliver highvalue content to Cropsters professional community.
Create coordinate and distribute regular product email newsletters and targeted email campaigns.
Manage and maintain a Content calendar including deadlines required for the team to meet its obligations.
Strategize and report on the contents effectiveness to drive traffic and conversions and identify ways to improve against set KPIs.
Coordinate and prioritize the translation of content utilizing our network of external translators.
Assist internal stakeholders in developing presentations and workshop collateral for trade shows industry conferences panels and keynote presentations.
Assist with the development of print and digital advertisements for the specialty coffee trade media in terms of copywriting and editorial content.
Contribute to the teams implementation of the commercial strategy and the marketing plan.
Assist marketing leadership with the development of a content strategy that includes brainstorming topics identifying target audiences setting SMART goals and KPIs identifying the best channels for distribution formulating targets and building an effective budget to meet these goals.

We are looking for someone with

Strong educational writing and editorial skills with an outstanding command of the English language.
Professional experience in copywriting in a brand voice and style.
Experience in the development and growth of various content channels.
Familiarity with Content Management Systems (CMS) like WordPress Squarespace Typo3 or others.
A passion for technology tools and their application in various formats.
Experience in identifying and adapting to current trends to increase communitybuilding.

That said wed be particularly delighted to hire someone with

Knowledge of the (specialty) coffee industry.At this point Cropster will only employ those who are legally authorized to work in Austria/the EU for this opening. For NonEU applicants: please attach your work permit to your application.

What you can expect

The salary range for this position is 44K to 53K gross/year* and we look at factors like your experience and individual qualifications to determine our offer which includes benefits like an educational and wellness budget remote work possibilities and working from home flexible working hours paid time for volunteer work an endless stream of really great coffee and much more. We also make our best possible offer upfrontno games.
(*salary range for 2024)

Content Marketing Specialist fmd